As you dive into this year’s best options

LELO Bestsellers The Best Selling Sex Toys In The World

Broadly speaking, you should avoid toys that are transparent or translucent as these tend to be made of materials you don’t want inside you, such as jelly or PVC. As you dive into this year’s best options, remember that exploring pleasure is a personal journey. Take your time, try new things, and don’t be afraid to step outside your comfort zone. Choosing the right toy is about finding what works for you—whether that’s enhanced technology, eco-friendly materials, or something simple and fun. Sex toys in 2025 aren’t just about new features—they’re about helping people connect with themselves and their partners in fresh, exciting ways.

At Lovers, you’ll find curved, ergonomic designs that make it easy to target the prostate, with some massagers offering multiple vibration modes and remote control options. Because all of their premium peach-play products are made from high-quality materials, are anal-safe, and come with sex education pamphlets. The thing is, most b-Vibe anal products are sized for intermediate and advanced anal lovers—even the Petite Rimming Plug ($159), which replicates analingus, is quite girthy. The 2024 release of the aptly-named Beginner Vibrating Butt Plug, however, was made specifically for first-time anal-explorers.

When you shop with us, you can enjoy our Best Price guarantee, fast and discreet shipping, and free delivery on all orders over $59. We believe in technology, quality, and innovation, which is why we curate and sell luxury branding toys. We are committed to providing you with the finest selection of adult products available, prioritizing reliability, exceptional customer service, and originality. If the toy is Bluetooth-enabled, such as Chorus by We-Vibe, then both partners can control the toy via their smartphone and the We-Vibe App. As the world’s leading producer of innovative couples’ toys, We-Vibe is the obvious choice. In addition sex toys, We-Vibe is also home to the We-Vibe App, which ensures that couples can always be close to each other – even if they are physically separated.

We spoke with experts to determine the best sex toys for beginners, for the more practised, for solo sex, and for partnered sex. Taking cost and practicality into account, we looked at the best budget sex toys, high-end thrills, innovative sex tech, hands-free, and miniature devices. Once we explored the collection and consulted the experts on what makes a great sex toy, the woman&home health team tested every toy.

Science has shown us repeatedly that regular masturbation is especially important for men’s health. Sex toy producers, on the other hand, are the movers and shakers of the industry. These are the people who invent new sex toys, and these brands often sell adult toys directly to consumers on their websites.

Stick your cock into one of our high-quality penis pumps and watch it grow tremendously right in front of your eyes. The company creates empowering sex toys, but it’s also a trusted source of sexual health information and feminist porn. And of course, you can find all things sexual wellness on the site, including sex furniture and lubes. “If you’re looking for a sleek toy that won’t break the bank, look no further than Bellesa,” says former WH editor Naydeline Mejia. “Plus, you don’t have to search far for content to accompany your solo sesh, as the women-owned company offers a variety of steamy content for your viewing pleasure.”

That’s not to say that things don’t become different, of course—but they certainly don’t have to be dull. As with many great things in life sextoystoreshopping.com, sex can get even better with age, so you have plenty to look forward to in and out of the bedroom. Common symptoms like vaginal dryness and pain during intercourse should be kept in mind, says AASECT-certified sex therapist supervisor Rose Hartzell, PhD, LMFT.

A sex toy is an object or device that is primarily used to facilitate sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid.

There, you’ll find big brands like LELO, We-Vibe, and more—plus, Lovehoney also has its own line of products, which offers some of the fancier features for way less. Most importantly, they have a Sex Toy Happiness Guarantee, which means you can return toys that just aren’t doing it for ya. Just like other toys, sex toys for couples are designed with beginners in mind. Couples vibrators are vibes that are often designed to enhance penetrative sex.

Made from premium Adult sex toys, body-safe materials like platinum silicone, borosilicate glass, and stainless steel, our collection features dual and single-density options, glow-in-the-dark dildos, and more. Whether you’re seeking lifelike and representational toys or imaginative dildos in unique shapes, our Dildo Store is a great starting place to explore the possibilities. If used with a partner, toys can be the catalyst for new and refreshing experiences and when used solo, they can be an incredible way to explore and reconnect with your body and sexual identity.